Zoya Afroz | | Zoya Afroz inaugurated the beauty pageant in the city

Zoya Afroz inaugurated the beauty pageant in the city

A first-of-its-kind beauty pageant to select best skin and hair

A beauty pageant titled ‘Miss Soft N Shine’ to find gorgeous and stunning women from Hyderabad was inaugurated on Thursday by its brand ambassador Zoya Afroz. Zoya is the winner of Ponds Femina Miss India International-2013.

The beauty pageant will be held in the city. The competition will have various leading brands and designers supporting it. The contest is open for girls in the age group of 18 to 25 years. The registrations will open today. The event-finale is scheduled for the second week of October.

The show styling will be by Neeru Mohan who is also the brand icon. Famous fashion choreographer and grooming expert Alysia Raut will be the grooming partner for Miss Soft N Shine. Fashion designer Shashikant Naidu will be the official designer for the pageant